We start by walking the land and asking questions. What are the possibilities, the positives, the negatives? What do we know about the marketplace and how can we create new opportunities for emerging markets or pent-up demand?

To answer these and many more questions, we put together a collective brain trust. We stage envisionings to determine our market, the "Spirit of Place", the architectural vernacular and the amenities to be included. Then we write the story, the marketing and sales strategy, develop budgets, critical paths, create and execute all marketing, public relations and advertising initiatives. And then we sell the real estate.